Privacy Policy

on Effective date: February 1, 2023


Emma Distinction (“us”, “we”, “our”) operates the website (hereinafter referred to as the “Service”).
This page explains our policies regarding the collection, use and disclosure of personal information when you use our Service and the choices you have regarding that information.

We use your data to provide and improve the Service. By using the Service, you consent to the collection and use of information in accordance with this policy.


  • Service: By Service we mean the website operated by Emma Distinction
  • Personal Data: Personal Data means data about a living individual who can be identified from that data (or from that data and other information in our possession or likely to come into our possession).
  • Usage Data: Usage Data is collected automatically and is generated either by use of the Service or by the infrastructure of the Service itself (e.g., page view duration).
  • Cookies: Cookies are small files stored by your browser on the device used while connecting to the Service.
  • Controller: Controller means the natural or legal person (alone, or jointly or in common with other persons) who determines the purposes and manner in which all personal data are or are to be processed. For the purposes of this Privacy Policy, we are a Data Controller of your personal data.
  • Subprocessors (or Service Providers): The term Sub-Processor (or Service Provider) refers to any natural or legal person who processes data on behalf of the Data Controller. We may use the services of multiple Service Providers to process your data more efficiently.
  • Data Subject (or User): Data Subject means any living person who uses our Service and is the subject of Personal Data.

Data collection and use

We collect several types of data for different purposes in order to provide and improve our Service to you.

Types of data collected

Commercial Data

Through the use of the Shopping Tunnel Service of the online store, the information entered allows us to manage the purchasing process with the description of your order and the connection of personal information. These data are essential to finalize the procedure with a delivery at home or at a collection point.

When using the Service, you have the option of creating a “Customer” account to manage and preserve your entered information or to remain a “Guest” for the duration of the business relationship and outside of the 10-year accounting requirement.

The essential information required to use the Service is:

  • The selection of your order;
  • An email address;
  • Your first and last name;
  • A phone number;
  • A billing address;
  • A shipping address;
  • Information to facilitate delivery;
Recipients of certain commercial data

Some data are exported for accounting purposes. Other information is processed by Service Provider Companies to finalize the delivery of your orders or to manage the distribution to a collection point.

Legal basis for processing
  • Order management: the legal basis for the processing is the execution of a contract (Cf. article 6.1.b) of the European Data Protection Regulation).
  • Sending commercial solicitations by e-mail on products similar to those ordered by customers: the legal basis for the processing is the legitimate interest of the company (see Article 6.1.f) of the European Data Protection Regulation), namely to promote our products to our customers.
  • Sending commercial solicitations by email about other products offered by Emma Distinction: the legal basis for the processing is consent (see article 6.1.a) of the European Data Protection Regulation), as required by article L. 34-5 of the French Post and Electronic Communications Code.
  • Transmission of the e-mail address to commercial partners: the legal basis for the processing is consent (see Article 6.1.a) of the European Data Protection Regulation), as required by Article L. 34-5 of the French Post and Electronic Communications Code.

Personal Data

When you use our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you (“Personal Information”). Personally identifiable information may include, but is not limited to:

  • An email address;
  • Your first and last name;
  • Cookies and Usage Data.

We may use your Personal Information to send you newsletters, marketing communications or promotions and other information that may be of interest to you.
You may choose not to receive any communications from us or to receive only certain communications by clicking on the unsubscribe link or by following the instructions in each email we send.

Usage Data

We may also collect information about how you access and use the Service (“Usage Data”). This Usage Data may include information such as the Internet Protocol address (i.e., IP address) of your computer, browser type, browser version, the pages of our Service you visit, the date and time of your visit, the amount of time spent on those pages, unique device identifiers and other diagnostic data.

Tracking and cookie data

We use cookies and other similar tracking technologies to track activities on our Service and we retain certain information. For example, when you access the store, we assign you a unique shopping cart by an identifier stored on your browser in the form of a cookie. When you proceed to checkout, you return your empty shopping cart and your login information is erased on this cookie. Please note: if you have not finalized your purchases, this cookie may allow you to retrieve your shopping cart for a limited time up to 30 days.

Cookies are small data files that may contain an anonymous unique identifier. Cookies are sent to your browser from a website and are stored on your device. Other tracking technologies such as pixels, tags and scripts are also used to collect and track information and to improve and analyze our Service.

You can set your browser to refuse all cookies or to alert you when a cookie is being sent. However, if you do not accept cookies, you may not be able to use certain features of our Service.

Examples of cookies we use:

  • Session cookies. We use Session Cookies to operate our Service.
  • Preference cookies. We use Preference Cookies to remember your preferences and settings.
  • Security Cookies. We use Security Cookies for security purposes.

If you would like to manage your consent settings or learn more, visit our cookie policy page.

Use of the data

Emma Distinction uses the data collected for various purposes:

  • To provide and ensure our Service;
  • To let you know about changes to our service;
  • To allow you to use the interactive features of our Service whenever you want;
  • To provide customer support;
  • To collect valuable data or analysis that will allow us to improve our Service;
  • To monitor the use of our Service;
  • To detect, prevent and resolve technical problems;
  • To provide you with news, special offers and general information about other goods, services and events we offer that are similar to those you have already purchased or inquired about, unless you have previously indicated that you do not wish to receive such information.

Legal basis for processing personal data under the General Data Protection Regulation (GDPR).

If you reside in the European Economic Area (EEA), Emma Distinction’s legal basis for collecting and using the personal data described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Emma Distinction may process your Personal Data:

  • Because we need to fulfill a contract with you;
  • Because you allowed us to do so;
  • Because we have a legitimate interest in carrying out this processing and your rights do not override this legitimate interest;
  • For payment processing purposes;
  • To respect the law.

Data retention

Emma Distinction will retain your Personal Information only for as long as is necessary for the purposes stated in this Privacy Policy. We will retain and use your Personal Information to the extent necessary for us to fulfill our legal obligations (e.g., to comply with applicable law), resolve disputes and enforce our agreements and policies.

Emma Distinction will also retain Usage Data for internal analysis. Usage Data is generally retained for a shorter period of time, except where such data is used to enhance security or improve the functionality of our Service, or where we are legally required to retain such data longer.

Duration of data retention

  • Data necessary for the management of orders and invoicing: for the entire duration of the commercial relationship and ten (10) years for accounting purposes.
  • Data necessary for the realization of loyalty actions and canvassing: for the entire duration of the commercial relationship and three (3) years from the last purchase.
  • Data relating to means of payment: we do not have access to this data; the transactions are carried out directly by Crédit Mutuel on the platform of its provider Monetico.
  • Data concerning opt-out lists: three (3) years.

Data transfer

Information about you, including your Personal Data, may be transferred from your region, province, country, or other territorial division to, and stored on, computers located in a place where data protection laws differ from those of the territory in which you reside.

If you reside outside of France and choose to provide information to us, please be aware that we transfer data, including Personal Information, to France and process it there.

By accepting this Privacy Policy and then submitting this information, you consent to this transfer.

Emma Distinction will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and your Personal Data will not be transferred to any organization or country unless adequate controls are in place, including with respect to the security of your data and other personal data.

Data communication

Provision of data to law enforcement

In certain circumstances, Emma Distinction may be required to disclose your Personal Information if required to do so by law or in response to valid requests from public authorities (e.g., a court or government agency).

Legal requirements

Emma Distinction may disclose your Personal Information if it believes in good faith that it is necessary to:

  • Fulfilling a legal obligation;
  • Protect and defend the rights or property of Emma Distinction;
  • Prevent or investigate potential wrongdoing in the Service;
  • Ensure the personal safety of users of the Service or the public;
  • Protect yourself against civil liability.

Data security

The security of your data is important to us. However, keep in mind that no method of data transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable methods to protect your Personal Information, we cannot guarantee its absolute security.

Data protection rights granted to you by the General Data Protection Regulation (GDPR)

If you reside in the European Economic Area (EEA), you have certain data protection rights. Emma Distinction intends to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Information.

If you would like to know what Personal Information we hold about you and would like it deleted from our systems, please contact us.

Under certain circumstances, you have the following data protection rights:

  • The right to access, update or delete the information we hold about you. When this option is available, you can view or update your Personal Information or request its deletion in the settings section of your account. If you cannot perform these actions yourself, please contact us for assistance.
  • Right of rectification. You have the right to have your data corrected if it is inaccurate or incomplete.
  • Right to object. You have the right to object to our processing of your Personal Data.
  • Right of limitation You have the right to ask us to limit the processing of your personal data.
  • The right to data portability. You have the right to receive a copy of the information we hold about you in a commonly used, structured, machine-readable format.
  • Right to withdraw consent. You also have the right to withdraw your consent at any time if Emma Distinction has relied on your consent to process your personal data.

Please note that we may ask you to prove your identity before responding to requests of this nature.

You have the right to complain to a data protection authority about our collection and use of your Personal Data. For more information, please contact your nearest data protection authority in the European Economic Area (EEA).

Service providers

We may use third-party companies and individuals to facilitate the provision of our Service (“Service Providers”), perform the Service on our behalf, provide services related to the Service, or help us analyze how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are prohibited from disclosing or using it for any other purpose.


We may use third party Service Providers to monitor
and analyze the use of our Service.

  • Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports on website traffic. Google uses the collected data to track and monitor the use of our Service. This data is shared with other Google services. Google may use the data collected to contextualize and personalize ads in its own ad network. You can prevent your activities within the Service from being made available to Google Analytics by installing the Google Analytics Opt out browser add-on. This plugin prevents Google Analytics JavaScript code (ga.js, analytics.js and dc.js) from sharing information about visit activity with Google Analytics. For more information about Google’s privacy practices, please visit Google’s Privacy Policy and Terms.

Behavioral Remarketing

Emma Distinction uses remarketing services to show you ads on third-party sites after you have visited our Service. We and our third-party vendors use cookies to shape, optimize, and serve ads based on your past use of our Service.


To complete orders and purchases on Emma Distinction we use third party payment processing services (i.e. payment processors).

We will not collect or store your payment card information. This data is shared directly with third-party payment processors, which use your personal data in accordance with their privacy policies. These payment processors comply with the PCI-DSS standard managed by the PCI Security Standards Council, which is a collaborative effort between brands such as Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure secure processing of payment information. The payment processors we work with are :

Links to other sites

Our Service may contain links to other sites that we do not operate. If you click on a third party link, you will be redirected to that third party’s site. We strongly recommend that you review the privacy policy of each site you visit.

We have no control over, and accept no responsibility for, the content, privacy policies or practices of any third party sites or services.

Children’s privacy

Our Service is not intended for persons under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you know that your Child has provided us with Personal Information, please contact us. If we learn that we have collected Personal Information from children without verifying parental consent, we take steps to delete that information from our servers.

Changes to this Privacy Policy

We reserve the right to update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

Before the change takes effect, we will notify you by e-mail and/or by placing a prominent notice on our Service and we will update the “Effective Date” at the top of this Privacy Policy.

We recommend that you review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when posted on this page.

Right to be forgotten

To exercise your rights, we have included this procedure:

Contact us

If you have any questions about this Privacy Policy, please contact us:

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